If you are stepping into CeDefi, you’ll need CeDefi marketing services. It is no secret that stepping into a new space comes with several challenges. Chief among them is how to increase visibility, adoption, and ultimately AUM. You can think of customer acquisition like a funnel.
Building appropriate personas is critical prior to launching any CeDefi marketing campaign. Historically, it wouldn’t be wise to spend funds on non-crypto savvy users. The very word CeDefi would likely scare some away that are unfamiliar with crypto in general. However, those that are aware of crypto will likely appreciate the stability that CeDefi can provide to them.
This certainly holds true after major failures of which sent shockwaves in the industry:
Celsius – A colossal failure ending in bankruptcy, wiping out $1.2 billion of user funds.
FTX – Illiquid positions, shady dealings, & more caused FTX to file bankruptcy. This article does an amazing job at showcasing the timelines. An $8 billion dollar hole.
Terra – An algorithmic stable coin which failed greatly. Now MiCA regulations out of Europe prohibit this type of stablecoin. Billions lost.
CeDefi Marketing – The Benefits Are Clear
At Marketing Crypto, we see and appreciate the safety that CeDefi can provide. Of course, there will always be bad actors but in general – CeDefi can be fantastic for the space. Large entities with decades upon decades of reputation to uphold will ultimately end up entering into the space.
Entities which can foresee where the world is headed will have an amazing head start. Gaining visibility is critical to increase adoption of your product with CeDefi marketing. This is where MarketingCrypto comes into play.
Below are a few ways we think outside of the box to attract users on your behalf.
Utilizing Crypto-Friendly Consumer Purchase History
As an example, if a user purchased $10,000.00 USD of crypto historically – it is safe to say that user is familiar with crypto. This is the first layer or critical aspect to the customer persona which is important. Advertising to non-crypto natives can be done, however, the spend would be inefficient. Our goal is to be extremely efficient with your marketing spend and truly treat it as if it were our own.
Visa, Mastercard, etc; earn a significant portion of revenue selling data. While the data is encrypted, it can be uploaded into platforms for us to do marketing. All of our secrets can’t be spilled for competition to take them, however, just know that we’re able to laser target users which can give your entity a huge competitive advantage.
This is an unorthodox method that is not available anywhere else to our knowledge.
Utilizing CeDefi SEO for Increased Visibility & Trust
Whenever you Google something and it is at the top of Google organically (not the paid ads), you instantly trust that listing. Furthermore, a study done by Cornell University shows that the top 3 results receive well over 60% of search query volume. In short, this means you want to appear for any keywords related to your service offering.
It is a wise investment to pursue CeDefi marketing SEO services because there isn’t much competition going for it now. This allows you to cement yourself as you will be starting the race before it begins. Once large entities enter the scene and everyone starts, that is when it gets rather difficult (and more costly) as more work needs to be done to compete effectively.
As CeDefi marketing services grow in popularity, so will search volume for these keywords. It is akin to building a business where you know for certain large home builders will be building within a small radius of your location.
CeDefi Paid Marketing & Advertising that Works
CeDefi paid marketing is done on various platforms according to your goals and specific product. After learning about the features of your product, we’ll be able to identify where your ideal users are and how to target them. Various platforms that have been used for CeDefi paid advertising campaigns are Twitter, Google, & Display Ads.
At MarketingCrypto.io, we’ve been fortunate to create many relationships at conferences that other agencies simply do not have access to. This allows you to be featured on websites that you cannot gain access to at other agencies. There isn’t a one-size fits all approach nor do we just offer the “basics”. Advanced marketing solutions that customized to your needs is what we’re known for. It is why one of the largest crypto VCs trust us with their projects.
Being extremely granular with data and tracking, our methods simply work. This is because our agency has spent over $20,000,000.00 on ads. Furthermore, account buildouts are done in-house and are not outsourced overseas like many competitors do. You’ll own the data in your account.
Lastly, MarketingCrypto.io has several references and case studies which showcase our effectiveness. If you’re interested in a no-cost consultation, click our calendly link and schedule a time to discuss your CeDefi marketing needs with actual founders.
