Learning a crypto casino marketing strategy that actually works can be a costly endeavor for a online crypto casino. Unlike other casino marketing agencies, we understand that the most important metric is both active players & deposits. While other data is important to monitor so you can effectively evaluate the traffic, the end goal of getting active players and/or deposits must be achieved for a successful campaign.
Marketing services as a premier crypto marketing agency comes with several advantages. Our team has seen what works with some of the top casinos in the industry and furthermore, have pioneered some outside of the box marketing ideas to target several of your ideal customer personas. In this post, we’ll review 3 of the top crypto casino marketing strategies you can implement to not only increase registrations but more importantly, deposits.
Crypto Casino Marketing Strategy #1 – Transactional Persona Targeting
Transactional personal targeting is brand new. You won’t find much on this method because our team has pioneered and created it. If you are seeking an outside of the box approach to attract not only registrations but deposits, this is a wonderful strategy. In short, we learn who your ideal players are and create several personas based on this.
Then it is time for us to shine. Taking this data and applying it to create targets on various platforms. Policies are constantly changing at Google, Meta, & Twitter. There are also several proprietary display networks that we’ve been invited to offer our clients as well which can be obtained elsewhere. When you combine our persona generation, ability to target virtually any persona, laser targeting on various platforms, combined with accurate tracking; you have the recipe for success. This is what a successful, new crypto casino marketing strategy looks like.
Crypto Casino SEO – Marketing Strategy #2
Why does a crypto casino SEO marketing strategy make sense? If you are fortunate enough to pass the heavy scrutiny or have licenses in the proper jurisdictions, you can pay to advertise on Google. However, many have complained about click bombing. This is when a competitor clicks your ad to reduce your budget fraudulently. When you rank organically, you do not have to worry about competitors clicking your website and as a result, costing you money every time they do so.
Furthermore, it has been well studied and agreed that a majority of search volume typically goes to the organic section. It has been estimated roughly 70% of all search queries will pass the ads. Just think in your own personal browsing if you click on ads or scroll down to the organic section. You are likely in the 70% of people who seek non-biased results.
Online crypto casinos earned those positions by doing both on-page optimization as well as off-page optimization. There is no secret as to what it takes for a successful campaign it just takes several hours of content production, anchor tag balancing to avoid penalties, acquisition of high domain authority links, and knowing which websites offer the most “bang for the buck” for your content. Our turnkey online crypto casino marketing services takes the guesswork out of crypto casino seo.
This is one of the most effective crypto casino marketing strategies because the searcher has specifically searched for a keyword like crypto blackjack casino, or crypto roulette casino, etc. This user knows exactly what they are looking for and if your casino instills trust, offers a good sign-on bonus, there should be nothing stopping that user from not only registering but depositing.
Crypto Casino Marketing #3 – Native & Display Ads for Crypto Casinos
The last proven marketing strategy is native & display ads for crypto casinos. Marketing Crypto works with some of the largest names in crypto. The beauty of these websites is that you know if someone is on Etherscan, or BSCscan, they are familiar with crypto. Even if your aspirations is to target users on bitcoin.com, your ad can appear there as well. Surely, the first layer of targeting should be familiarity with crypto since you have a a crypto casino. Marketing to these individuals is then the first logical step to acquiring registrations and then deposits.
Country targeting is also important and possible. For instance, some countries may only produce low average deposits that you want to avoid. While we are aware of most of these countries, you can cherry pick the placements and choose the countries which deposit the most into your casino.
Another way to avoid the low deposits, even from your ideal countries is layering in hosuehold income. This is another targeting that we can implement. So if you only want to find high rollers, you can expect for less signups, traffic, and volume – but you should be able to find high rollers if you require a very high household income. If you are looking for crypto sports betting marketing, layering in an interest such as football, baseball, soccer, etc; can be a brilliant idea.
Schedule Your Free Casino Marketing Consultation
Not sure which crypto casino marketing strategy is right for you? Leave that to the experts. Click our Calendly link to the right so you view the availability from our team. You won’t get stuck with a high-pressure salesman but rather one of the founders of the company. Our goal is to build lasting relationships by offering crypto casino marketing services that simply deliver.
