Crypto AI marketing is a niche segment within the blockchain space. Most digital marketing agencies are just now trying to wrap their head around crypto and the benefits that blockchain can provide. However, its clear that when you niche down further and add AI into the mix that most would have a hard time understanding exactly what your project offers.
How can you effectively market a crypto AI project if you don’t understand it? Fortunately, our team has a keen interest in emerging technologies and have been a part of the crypto space since 2018 and involved in some amazing AI projects. One of which is the largest decentralized neural network and is growing by leaps and bounds.
Having a passion for AI and crypto equates to us truly enjoying working on these sorts of project. Crypto AI marketing doesn’t need to be difficult. After a few personas are identified, our crypto marketing agency thinks outside the box on how we can effectively target them. Most importantly is the fact that we don’t use emotion when making marketing decisions but data. Spending money as if it were our own is why one of the largest VCs in the space trusts us with helping them market their projects.
Identifying Your Target Market
With crypto AI marketing, we want to identify who exactly it is that you are targeting. Are you trying to acquire b2b customers? Or is your AI technology ripe for consumers? After that, we must learn what type of solution your AI solves. For instance, is it text to image based? There are several questions we must know the answers to before offering advice because each persona spends time on different social media channels and has different search habits in general.
However, there are a few general tips that can be offered. Most of the crypto audience is known to be on Twitter. For that reason, we strongly recommend Twitter crypto marketing campaigns. You can further filter down and narrow the audience by interest or cashtag searches. Essentially, you can piggyback off the success of other well known crypto AI projects if the goal is to attract retail to your project or gain awareness. For instance, there is $tao, $vxv, $fet, etc; which have very strong communities associated with them. With our strong understanding of these crypto AI projects, we’d be able to think of ways to attract their audiences to gain interest.
As you can imagine, if your goal was to attract businesses then the above strategy wouldn’t be advised. This is why it is difficult to give blind advice for crypto AI marketing without knowing your project, target audience, and what stage you are you in (pre-sale, just launched, acquiring customers, etc).
Pull Marketing vs Push Marketing – Being Efficient
To be efficient with your crypto AI marketing campaign, you’ll want to conduct some pull marketing. This is where your ideal audience is actively seeking the solution you have (if applicable). For instance, if you have an amazing technology that picks winning stocks and someone is searching for AI stock picker – it is a match made in heaven. You have the exact solution for their needs. It is only about pulling them into your site which should convince them that you can meet their needs.
On the other hand, push marketing would be displaying your product to people on Facebook with an interest in investing. However, this is inefficient because maybe they don’t believe in AI. Maybe they just read their first book on investing. Maybe they have no money to pay for your service. So if someone is searching for what you have they must have some sort of willingness to use your product or service.
This is where crypto SEO marketing comes into play. The beauty aside from the very nature of showing up on Google when someone searches for your product or service is it is costless. However, you have to earn your spot which takes both hard work and time. If you need instant results, that is where a crypto PPC agency like ours comes into play. The downside is the you must pay for each click but you can show up on Page One as soon as your account is built.
Other Crypto AI Marketing Ideas
There are several other crypto AI marketing campaign ideas that will depend on your project. Some include display and native advertising, influencer campaigns, LinkedIn ads, Facebook Ads, Brave advertising, and more.
If you’d like to hop on a call, use our Calendly link to the right and select a time so we can learn abour your project and offer you a no-pressure free consultation. At the very least, you’ll leave with more ideas and knowledge then you came into the call with. You can trust us with all your crypto AI marketing campaign needs.
